How It All Began

I didn’t have the luxury of leaving a six-figure career to start my clothing brand – the pandemic took care of that.

2020 began with a huge bang for me. I was just coming off one of my best years as a Territory Manager in the hospitality industry. Sales were up across all my accounts and I was poised for another amazing year. But, in March 2020, I - like many others at that time – was impacted by the pandemic. I was thrown into a tailspin and found myself without a job.

As I thought about what my next move would be, I just couldn’t shake the idea of combining three of my loves:

  • God and the belief that He was in control,
  • Great fashion pieces, and
  • Elephants! (there is a story here)

So, one afternoon in April, after church (online), I feverishly began putting all my thoughts to paper. There were original quotes I had created to make my own personal shirts back in the day; there were slogans and jottings I had written journals over the years…and what took shape was an opportunity to provide for my family during a difficult season.

From there began my journey of telling the amazing story of Jesus Christ in a clever yet compelling manner by putting it on a good quality tee while still rockin’ my Jordans. That was the beginning of Informed By Faith.

To learn more, check out our About Us page.

customer Testimonials

Highly Recommend

The t-shirts were exactly as described and were the correct fit. Great feel and good quality material. Cheers guys

Josh S

Love it

I love the top, the message is perfect, the material is lovely and it's a perfect fit! Ladies definitely get a size down.


Jesus Is King

I will wear this hoodie with pride nicely done I love it

Kente M