We are Informed By Faith, a online Christian streetwear brand for men and women. We design affordable leisurewear, t-shirts, hoodies, sweatshirts, and hats to help believers to easily share messages of hope and encouragement.
We are called Informed By Faith (IBF) because we believe the Bible is the Word of God and our faith compass.
Our ultimate mission
is to build the kingdom by fulfilling the Great Commission (Matthew 28:19-20), which basically means telling the world about what Jesus came and did for all of us. As Christians, we are called to share our faith, but sometimes…it just feels a little awkward. So, through fashion we want to inspire conversation. We pray that people will be intrigued and step out to ask, “what does your shirt mean?”, giving you an opportunity to introduce Jesus through your personal testimony.
On the real, though,
being a Christian does not mean that you must be tied to the stereotype of what a ‘good Christian’ is or looks like. You can be modern, relevant, unapologetic about your love for God, and look fly* all at the same time! Why? Because “[t]he Lord does not look at the things people look at. People look at the outward appearance, but the Lord looks at the heart” (1 Samuel 16:7).
We love elephants. A lot.
As you learn more about us, you will get to know about our favourite one - the African Bush Elephant. Over time, we will explain our love for elephants and their connection to our mission and vision. Elephants are also an endangered species. This is why we will support activities that will protect and maintain the lives and habitats of these gentle giants.
So, this is who we are. Thank you for stopping by, and I hope you will join us on this journey. Don't forget to subscribe to our newsletter for email updates and 15% off your first order.